Using Our Wallets to Protest
I used to teach a story in my high school English classes called “Thirty-eight Who Saw Murder Didn’t Call the Police.” It was a 1964 New York Times article about a woman who was killed by an assailant because her neighbors, who heard her being attacked, never called the police.
It later turned out that key details of the story were misreported, but the article led to interesting discussions with students about apathy, responsibility to others, and the role of a bystander.
I thought of the story recently and realized that I’ve been feeling like a bystander for the last year.
As I’ve watched one story after another surface about people and laws being violated by Donald Trump and his administration, I’ve had a growing sense of guilt about my own inaction. It feels like I’m witnessing a crime in real time, but have no power to stop it; it’s a horrible sense of helplessness.
Like many others, I’ve been stunned at how much damage has been done in 12 months. I expected that Trump’s second term would be a revenge and personal-enrichment tour, but its scale has been far worse than I could have imagined. I’ve spent a lot of time staring agape at the headlines and news shows, trying to make sense of what’s going on.
I’ve struggled to understand how Americans who consider themselves to be devout Christians can turn a blind eye to the cruelty of this administration. As Texas state representative James Talarico pointed out recently, the Bible is crystal clear about Jesus’s teachings to love your neighbor, feed the hungry, welcome the stranger, and care for the sick. Yet those who still support Trump appear indifferent to those lessons.
I’m particularly astounded by the callous actions of Trump’s closest advisors.
I’ll never understand why there wasn’t more outrage about Elon Musk, the world’s richest man, cutting off life-saving aid to some of the world’s poorest people. After he dismantled USAID (or as he called it, fed the agency “into the wood chipper”), 500 tons of emergency food already approved by Congress, paid for by taxpayers, and ready for distribution by USAID, rotted in warehouses.
It’s now estimated that millions of people will die, including more than four million children, between now and 2030 as a result of USAID being defunded at Musk’s recommendation.
Other advisors have also made decisions that will have a lasting, tragic impact. Robert F. Kennedy, Jr., who has no medical training, has pushed through changes in vaccines that have been widely rebuked by physicians. He has also slashed funding for critical medical research and disseminated dangerous misinformation concerning measles that may have contributed to outbreaks.
Stephen Miller, Trump’s deputy chief of staff, whose ancestors fled Belarus before the Holocaust to escape anti-Jewish violence and who were spared the fate of those who stayed behind, now aggressively works against people who have fled their own countries to find safety. He was an architect of the “kids in cages” policy separating children from their parents during Trump’s first term, a policy that involved such sloppy record keeping that more than 1,000 of those children have never been reunited with their parents, even after their immigration cases had been resolved.
Though Miller was reckless with other people’s children, he’s sensitive about what his own kids are exposed to. He recently sold his $3 million Arlington, VA, home and moved to a military base, saying a small community group had created an unsafe environment for his children because they wrote in colored chalk on the sidewalk in front of his house.


Perhaps what has confounded me most over the last year is that some people still see Trump as a great American. I don’t think we’ve ever had a less “American” president. Even the least respected of his predecessors pale in comparison in terms of ignoring court orders, suppressing the free speech of anyone who criticizes him, using the office for personal financial gain, and turning Americans against each other.
Part of the paralysis I’ve felt since last January stems from a deliberate strategy called “flooding the zone.” Advisor Steve Bannon bragged about it in 2018, and the plan is in place once again. The goal is to throw critics off balance by introducing an unending wave of initiatives. Just as people absorb one shocking piece of news, it’s displaced by another. This strategy has definitely left me feeling overwhelmed on more than one occasion.
But it’s been a year since Trump’s chaotic second term began, and the time for being incredulous, for trying to make sense of what’s happening in our country, is over.
After watching the horrific videos of Renee Good and Alex Pretti being shot to death by federal agents in the streets of Minneapolis last month, and hearing the disgraceful government smear campaigns against both individuals afterwards, I know I need to do more than gnash my teeth with family and friends. I’ve contacted my (Democratic) senators and Congressman multiple times over the last year, but that is not enough.
One idea I heard last week sounds promising, especially if many people take it up. Scott Galloway, a professor at New York University, has organized a month-long economic strike. He points out that Trump doesn’t respond to outrage, but he does respond to market shifts.
As with all authoritarians, Donald Trump doesn’t operate in a vacuum. He’s surrounded by people and corporations who’ve helped carry out his agenda. Galloway proposes protesting the events of the last year and the acquiescence of CEOs, especially in the tech field, by cutting off economic support for companies who have aligned themselves with the Trump regime.
Examples include Apple, whose CEO, Tim Cook, went to the White House hours after Alex Pretti was killed and smiled for pictures without a word of pushback about the brutal killing. Cook has participated in other fawning incidents recently, such as presenting Trump with plaque atop a gold base.
Amazon is another example. Andy Jassy, the current CEO, was also at the event with Tim Cook. Founder Jeff Bezos was an honored guest behind Trump at the inauguration, and his company paid the Trumps $40 million for the rights to make a documentary about Melania, then spent $35 million promoting it.
These are just a few examples of many where “tech bros” and others are sidling up to Trump in hopes of currying favor that will benefit their businesses.
An economic boycott is not a new idea. But after seeing how quickly Jimmy Kimmel was put back on the air after thousands of people canceled their Disney subscriptions last fall, it seems like this type of activity could be effective.
Scott Galloway’s Resist and Unsubscribe website explains the concept in greater detail. Briefly, his point is that 70% of our economy is driven by consumer spending. Small, coordinated changes can make a noticeable impact.
Both parties in Congress have inexcusably failed to check Trump’s abuses in any meaningful way, so everyday people must step in to push back on his unconstitutional conduct. The most powerful weapon of nonviolent resistance may be to speak to Trump and his sycophants in the only language they seem to understand: money.
Removing my financial support from companies that are affiliated with this frightening regime may not be enough to stop Donald Trump and his allies from being who they are, but given the corporations’ devotion to profits, this economic strike could lead to corrective action.
In addition to canceling a number of my subscriptions, including everything I have with Amazon and Apple, I’m also going to look for other ways to participate more actively in resisting the rot currently underway in the United States. At the very least, I’ll feel like less of a bystander if I am taking steps, however small, to make things better.
If you have also felt powerless and disgusted, I encourage you to consider joining me in this economic boycott in any way that feels right to you.
























































































